Case Study

Medical Hair Restoration (MHR) is a renowned, worldwide leader in hair transplantation with a significant online and offline media budget. With an already highly successful offline marketing program that includes radio, infomercials, print and television spots, MHR was looking to extend their marketing approach to the Web to generate quality leads. MHR's pledge is to provide surgical excellence and to adhere to the highest standards of practice.

Solution

After examining existing print ads, we quickly worked with MHR's creative department and developed new, innovative approaches suitable for the internet. The new creatives were tested in multiple online placements and optimized based on actual click-through and conversion metrics. In addition, a unique, standalone landing page was developed to capture lead data such as name, address, phone number and email address. Lastly, we purchased online media that hit MHR's core audience targeting males, between the ages of 25-54 with a annual household income of $50K and above. Demographically, we only served our ads to this audience where MHR had actual clinic locations.

Results

MHR's cost per lead dropped an astounding 80%.

Online lead generation budget increased significantly month after month.

Internet Marketing efforts out-performed all other media from print to TV ads.

The conversion of leads to "clinic appointments" surpassed expectations.