Pay Per Click Management (PPC)

Pay per click is the fastest way to bring ready-to-buy customers to your website. With our experienced team, LeadBurst Marketing manages your keywords and ads on the sponsored results pages of all the major search engines. PPC advertising is effective because it displays your product or service in front of targeted, relevant consumers that have searched specifically for what you have to offer. You could see dramatic results in as little as one week for a fraction of what it costs to place ads in traditional media like radio or television.

PPC has the best tracking capability of any form of marketing today. With our integrated reporting system, you will see information for all the major search engine PPC programs, track where your visitors are coming from, whcih keywords are driving the most traffic and which visits convert into quality prospects and sales.

Want to take it a step further? LeadBurst Marketing's Development Team can create a landing page that converts clicks into leads. Most companies direct their ppc traffic directly to their company website which can be packed with information. This is great if you are looking for visitors that are just researching. But you want actions. A landing page with a short form that captures the prospective clients valuable lead information or a brief information page with your phone number displayed boldly throughout. Strategies that deliver and put your PPC budget to work for you.

In addition, you can also elect to have a trackable phone number which shows you who is calling and how long that prospective customer was on the phone with your business. Our service also enables you to listen to those phone calls via our feature packed reporting platform. All the tools for success and optimal ROI.

Search Engine Optimization (SEO)

SEO provides the highest long-term return on investment of all online marketing methods. Search engine ranking algorithms place sites that contain the most relevant, trustworthy information at the top of the search results page, where everyone looks first. Our Search Engine Optimization services help major search engines like Google, Yahoo!, and Bing understand that your website has what people are searching for. Here's how it works:

• Consultation. Your account manager will meet with you to ensure we understand your business, your products and services, and your target market.
• Website Analysis. We evaluate your site structure, page meta-data, content, keyword density, and other factors critical to SEO success.
• Keyword Research. We assess the competitiveness of the keywords related to your business offerings and develop a cost-effective strategy to target search phrases that will bring business to your door.
• Roadmap Creation. Your SEO team will meet and create a detailed roadmap outlining activities to be completed over the coming months.
• Execution. We complete the tasks in the roadmap and work with you to get necessary changes to your site implemented.

Local Search Maps Optimization

When buyers initiate a search for local services on Google, a map of "business results" appear near the top of the natural search results. Google displays the most relevant local businesses on a map with the company name and phone number. We know you want new customers, but are you appearing where they’re searching? Maps Optimization connects you with local searchers, because they want to buy from you, if they can find you.

LeadBurst Marketing will look at search data and current trends related to your services and revise the content of your listing to maximize its relevancy to local and mobile searchers. We'll also distribute information from your listing to YellowPages.com, SuperPages.com, Anywho.com, and over 40 other important online directories. These directories focus exclusively on attracting buyers searching for local merchants. Getting your business information distributed widely is critical to better placement and ranking on Google Maps results.